Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

‘Nightmare on Main Street:’ After a tough year, campaign urges consumers to buy local

Only 38 per cent of retail businesses are reaching their usual sales levels

A new retail event encouraged consumers to support small businesses on Saturday, reminding shoppers that the holiday season is a critical time for many neighbourhood mom-and-pop shops.

Small Business Saturday, wedged between Black Friday and Cyber Monday, is the latest sales campaign aimed at holiday shoppers.

But unlike its larger retail counterparts, which tend to shine a spotlight on big box stores, Small Business Saturday suggested consumers support their local stores.

The initiative comes during the holiday shopping season, a make-or-break time of year for many independent businesses.

Christie Pinese, who owns the home decor and gift shop Rose City Goods, said on Instagram that she’s been floored by how many people have taken up the shop-small cause, particularly in Toronto, where non-essential stores can only offer curbside pickup and delivery.

“This little shop is beyond grateful for the love and support you’ve showed us this year. Seeing so many people sharing their gift guides and lists warms my heart,” she wrote. “I love the awareness it brings and I’ve discovered some great new businesses myself recently because of it!”

In Edmonton, meanwhile, the team at Shop Harrow wished everyone a happy Small Business Saturday.

“Our team at Shop Harrow want to say thank you to everyone for all the support over the last little while,” an Instagram post read. “We sure have some amazing customers!”

Laura Jones, executive vice-president of the Canadian Federation of Independent Business, said 2020 has been one of the toughest years ever for many small retailers.

“It’s been a nightmare on Main Street,” she said in an interview Saturday. “It’s been financially and emotionally very, very difficult for small business.”

Jones said the shopping event is intended to push consumers towards supporting small businesses by making purchases online, using curbside pick-up or taking advantage of in-person shopping where possible.

“We’re asking people to think about their choices and become a conscious consumer,” she said, adding that the idea is to encourage shoppers to think beyond the big chains and online giants.

“The survival of small businesses in your neighbourhood depends on your support.”

According to the CFIB’s latest data, only 38 per cent of retail businesses are reaching their usual sales levels. The organization said one in seven, or about 158,000 businesses across Canada, are at risk of permanent closure.

Jones said small businesses are the “backbone of the economy.” Data compiled by the CFIB and campaign sponsor American Express said small businesses employ nine out of 10 Canadians and often support local charities, schools and sports teams.

“The bottom line is the consumer has the power to make a difference here,” she said. “We’re not powerless in this pandemic. The choices we make every day will shape what Canada is going to look like tomorrow.”

During the pandemic, many small businesses have ramped up their online presence.

The CFIB said more than 150,000 small businesses in Canada have entered the e-commerce market since March. In all, about a third now offer online sales.

Retail analyst Bruce Winder said an event like Small Business Saturday is “incredibly relevant” this year.

“Most small retailers have been shut down or limited for several months now and they’re really struggling,” he said. “This is a good way to get the message out there that they need our support.”

READ MORE: Black Friday shopping in a pandemic: COVID-19 closes some stores, sales move online

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronaviruseconomySmall Business

Just Posted

Grads at Riverside Park in Vanderhoof, B.C. (Aman Parhar/Omineca Express)
Vanderhoof celebrates 2021 graduates

NVSS grads got together at Riverside Park on Friday, June 11 in… Continue reading

People had a chance to interact with different animals at the petting zoo, participate in mutton busting, and buy everything local during the Fall Fair held in 2019. (Aman Parhar/Omineca Express)
55th Fall Fair in Vanderhoof cancelled

Alternative events eyed once again

Singing and drumming was heard in downtown Vanderhoof on Monday, June 14. (Aman Parhar/Omineca Express)
Photos: Honour Walk held in Vanderhoof

An honour walk was held Monday June 14 in Vanderhoof, remembering the… Continue reading

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

Provincial health officer Dr. Bonnie Henry says re-opening B.C.’s border to the U.S. ‘is not in our best interest’ right now. (B.C. Government photo)
Provincial health officer Dr. Bonnie Henry (B.C. Government photo)
B.C. records 113 new COVID-19 cases Wednesday, four deaths

Vaccination of young people rising quickly, near 75 per cent

For more than a year, Rene Doyharcabal and a small group of neighbours in Langley’s Brookswood neighbourhood have been going out every evening to show support for first responders by honking horns and banging pots and drums. Now, a neighbour has filed a noise complaint. (Langley Advance Times file)
Noise complaint filed against nightly show of support for health care workers in B.C. city

Langley Township contacted group to advise of complaint, but no immediate action is expected

A nurse prepares a shot of the COVID-19 vaccine at the Yukon Convention Centre in Whitehorse on Wednesday, March 3, 2021. THE CANADIAN PRESS/Mike Thomas
Vancouver couple pleads guilty to breaking Yukon COVID rules, travelling for vaccine

Chief Judge Michael Cozens agreed with a joint sentencing submission,

An inmate in solitary confinement given lunch on Tuesday, May 10, 2016. THE CANADIAN/Lars Hagberg
22-hour cap on solitary confinement for youth in custody still too long: B.C. lawyer

Jennifer Metcalfe was horrified to hear a youth had spent a total of 78 straight days in isolation

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

B.C. Premier John Horgan listens as Finance Minister Selina Robinson presents the province’s latest budget, April 20, 2021. The budget projects $19 billion in deficits over three years. (Hansard TV)
B.C. government budget balloons, beyond COVID-19 response

Provincial payroll up 104,000 positions, $10 billion since 2017

COVID-related trash is washing up on shorelines across the world, including Coldstream’s Kal Beach, as pictured in this May 2021 photograph. (Jennifer Smith - Black Press)
Shoreline cleanup finds COVID-related trash increased during height of the pandemic

Great Canadian Shoreline Cleanup reports litter from single-use food packaging nearly doubled

Doctor David Vallejo and his fiancee Doctor Mavelin Bonilla hold photos of themselves working, as they kiss at their home in Quito, Ecuador, Wednesday, June 9, 2021. Doctor Vallejo and Doctor Bonilla suspended their wedding in order to tend to COVID-19 patients and in the process Vallejo got sick himself with the disease, ending up in an ICU for several days. (AP Photo/Dolores Ochoa)
Love, sacrifice and surviving COVID-19: one couple’s story

COVID hits Ecuadorian doctors who delayed wedding to treat sick

Most Read