Subcribers now have online access

As of April 30, all Omineca Express subscribers will enjoy full access to the newspaper’s premium online contents at no additional cost.

As of April 30, all Omineca Express subscribers will enjoy full access to the newspaper’s premium online contents at no additional cost.

This is an important step as part of a growing industry trend to reward our loyal readers with free unlimited access to all the local coverage you expect from your community newspaper.

That means all website content, is now included in the cost of your paid subscription.

April 30, the first day for subscribers to activate their digital account, the Express will publish details about the premium content plan and how it will work.

Starting April 30, print subscribers can go to www.ominecaexpress.com to sign up for digital access.

April 30, new clients can subscribe for $41.22 a month to an all-access package, which includes the print edition and premium online content.

Readers who want to forgo the print edition, or who live outside the Express’s delivery area, will still be able to access digital-only premium content on a monthly or annual basis.

With this step, the Omineca Express joins scores of paid-circulation community newspapers in cities large and small across the country which are recognizing the value of their online content, Omineca Express publisher Pam Berger said.

“Our next-generation products such as our online content and e-editions, play an important part of our future,” Berger said. “We will deliver the news and information to readers when they want it, where they want it and, most importantly, how they want it.”

While recognizing the value of the unique, local content created by the newsroom staff at the Omineca Express, Berger also appreciates the realities of a free-access internet.

“We understand that news outside of what our local reporters generate can be had elsewhere and for free, but there are literally thousands of such stories each day, she said.

“The stories written by staff are uniquely Vanderhoof; there is an inherent value in that – we appreciate it, our print subscribers appreciate it – and it should be recognized in all facets of our industry, including the emerging online component.”

Subscribers will enjoy privileges that include ability to forward stories via email or social media accounts, participate in online discussions and access all content.

Non-subscribers still will have free digital access to limited areas, such as Provincial news, our web site’s front page and section fronts, blogs, classifieds and obituaries, Berger said.

And when Breaking News happens locally, that too will be available to all site visitors at no charge.

The Express’s all-access paid premium print and online model represents next-generation thinking for the newspaper industry, Berger said.

“Frankly, our industry could have adopted this paid-premium online approach years ago, but the thinking was always on page views and unique site visits,” she said.

“We all thought that, the more circulation you had – in this case, page views – the more desirable for advertisers. But people utilize advertising on the Internet differently.”

She said the evolution to valuing online content is “simply another tool in our kit. We have always been a media company.” Berger has been reticent to charge online content, considering it may impact page views. However, she is confident the hyper-local nature of content created by Omineca Express staff will win the day.

“If we have something that no one else can produce, readers might be willing to pay for it,” she said.

“We have the audience through Omineca Express – and we owe it to our print readers to share the same respect for them with our online product.”

Berger expects  there may be an initial decline in page views during the transition to e-subscriptions. However, she knows it will be minimal, and short-lived as the products value gains traction.

“What’s encouraging is we will show our advertisers a dedicated readership that is committed to the Omineca Express brand – in print and online.”

 

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

District of Vanderhoof Mayor Gerry Thiessen recently photographed the town’s original cemetery — now completely overgrown — among the trails behind the Vanderhoof Museum and Visitor Centre. (Gerry Thiessen photo)
Mayor, historical society examine ways to mark Vanderhoof’s original cemetery

“It is a part of our history and we don’t want that history to evaporate,” Thiessen said.

Northern Health saw 14 cases in one day earlier this week, the highest in one day since the beginning of the pandemic. (Image courtesy CDC)
Northern Health sees highest number of COVID-19 cases in one day

There have been 23 cases of reported cases of COVID-19 in the Nechako Lakes Health Area

’Herbert’ Shane Hartman with his daughter Isla. (Shane Hartman Facebook photo)
Love for daughter and drumming leads to author’s first book

Shane Hartman spent very spare moment writing and illustrating Isla’s New Drum

“We have to make a call out to address this now so our people don’t have to feel fearful,” said Tribal Chief Mina Holmes. (Carrier Sekani Tribal Council Facebook photo)
Carrier Sekani Tribal Council seeks Indigenous-led task force in northern B.C. hospitals

Request made in an open letter to federal minister Carolyn Bennett

Over the years, Janice Blackie-Goodine’s home in Summerland has featured elaborate Halloween displays and decorations each October. (File photo)
QUIZ: How much do you really know about Halloween?

Oct. 31 is a night of frights. How much do you know about Halloween customs and traditions?

FILE - In this Jan. 23, 1987 file photo, actor Sean Connery holds a rose in his hand as he talks about his new movie “The Name of the Rose” at a news conference in London. Scottish actor Sean Connery, considered by many to have been the best James Bond, has died aged 90, according to an announcement from his family. (AP Photo/Gerald Penny, File)
Actor Sean Connery, the ‘original’ James Bond, dies at 90

Oscar-winner was knighted by Queen Elizabeth II in 2000

This house at 414 Royal Ave. became notorious for its residents’ and visitors’ penchant for attracting police. It was also the site of a gruesome torture in August 2018. It was demolished in 2019. KTW
6-year sentence for Kamloops man who helped carve ‘rat’ into flesh of fellow gang member

Ricky Dennis was one of three men involved in the August 2018 attack

Cpl. Nathan Berze, media officer for the Mission RCMP, giving an update on the investigation at 11:30 a.m., Oct. 30. Patrick Penner photo.
VIDEO: Prisoner convicted of first-degree murder still at large from Mission Institution

When 10 p.m. count was conducted, staff discovered Roderick Muchikekwanape had disappeared

Among the pumpkin carvings created this year by Rick Chong of Abbotsford is this tribute to fallen officer Cont. Allan Young.
Abbotsford pumpkin carver’s creations include fallen police officer

Rick Chong carves and displays 30 pumpkins every year

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

An online fundraising campaign in support of the six-year-old boy, Edgar Colby, who was hit by a car on Range Road Oct. 25 has raised more than $62,000 in a day. (Submitted)
$62K raised in 1 day for boy in coma at BC Children’s after being hit by vehicle in Yukon

The boy’s aunt says the family is “very grateful” for the support they’ve received from the community

Health care employees take extensive precautions when working with people infected or suspected of having COVID-19. THE CANADIAN PRESS/Chris Young
WorkSafeBC disallows majority of COVID-19 job injury claims

Health care, social services employees filing the most claims

Conservative leader Erin O’Toole rises during Question Period in the House of Commons in Ottawa on Wednesday October 28, 2020. (Adrian Wyld/The Canadian Press)
Conversion therapy ban gets approval in principle, exposes Conservative divisions

Erin O’Toole himself voted in favour of the bill, as did most Conservative MPs

Most Read