Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Grammy Award ratings drop 51 per cent to record low

CBS’ telecast reached 9.2 million viewers Sunday, the lowest number on record

Grammy producers avoided the Zoom awkwardness of other pandemic-era awards shows and gave music-starved fans performances by the industry’s biggest stars. And viewers still stayed away.

CBS’ Grammys telecast reached 9.2 million — television and streaming — viewers Sunday, the lowest number on record and a precipitous 51% drop from last year, the Nielsen company said.

That followed the Golden Globes’ 63% decline in ratings a few weeks ago and record low ratings for the Emmy Awards last fall.

That’s enough for television executives to worry about whether this is just pandemic-related or if they can no longer depend on these traditional attention-getting events. The Oscars, coming up next month on ABC, has often been the year’s most-watched television event after the Super Bowl.

There are multiple factors, including the decline of broadcast TV in general and the fragmentation of entertainment: There are fewer movies, TV shows and songs that pull society together. Social media also allows fans to catch highlights of an awards show later instead of watching the full event, which for Sunday’s Grammys lasted nearly four hours.

For the Grammys, the ratings decline came despite the general view that it was a well-produced event.

CBS won the week, averaging 4.9 million viewers in prime time. NBC had 4 million, ABC had 3.4 million, Fox had 2.6 million, Univision had 1.4 million, Ion Television had 1.2 million and Telemundo had 1 million.

Fox News Channel led the cable networks, averaging 2.45 million viewers in prime time. MSNBC had 1.84 million, CNN had 1.29 million, HGTV had 1.15 million and ESPN had 1.06 million.

ABC’s “World News Tonight” won the evening news ratings race, averaging 8.9 million viewers. NBC’s “Nightly News” had 7.3 million and the “CBS Evening News” had 5.3 million.

For the week of March 8-14, the top 20 programs, their networks and viewerships:

1. “NCIS,” CBS, 9.78 million.

2. “Grammy Awards,” CBS, 9.23 million.

3. “60 Minutes,” CBS, 8.14 million.

4. “FBI,” CBS, 7.66 million.

5. “Chicago Med,” NBC, 7.571 million.

6. “The Voice” (Monday), NBC, 7.57 million.

7. “Chicago Fire,” NBC, 7.04 million.

8. “The Voice” (Tuesday), NBC, 6.89 million.

9. “Young Sheldon,” CBS, 6.49 million.

10. “President Biden’s Address to Nation,” ABC, 6.34 million.

11. “911,” Fox, 6.28 million.

12. “FBI: Most Wanted,” CBS, 6.15 million.

13. “Chicago PD,” NBC, 5.89 million.

14. “President Biden’s Address to Nation,” CBS, 5.83 million.

15. “The Masked Singer,” Fox, 5.66 million.

16. “The Neighborhood,” CBS, 5.62 million.

17. “American Idol,” ABC, 5.5 million.

18. “Station 19,” ABC, 5.41 million.

19. “911: Lone Star,” Fox, 5.36 million.

20. “Bob Hearts Abishola,” CBS, 5.21 million.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vanderhoof municipal office sign on Burrard Avenue. (Aman Parhar/Omineca Express)
Vanderhoof council discuss requests from NWRI, airport, BC Wildfire

District of Vanderhoof held their regular public meeting of council on April… Continue reading

The property on which a residential school (pictured) that was torn down years ago in Lower Post is to be the location of a cultural centre. (Indian Residential School History and Dialogue Centre photo)
Lower Post residential school building to be demolished, replaced with cultural centre

Project to be funded by federal and provincial governments, Daylu Dena Council

To send in Letters to the Editor, email aman.parhar@ominecaexpress.com
Letter: Increased aggression towards staff at Omineca Medical clinic

Dr. Davy Dhillon writes letter on behalf of the clinic

Basin Snow Water Index map for Apr. 1, 2021. (BC River Forecast Centre photo/Lakes District News)
Snowpack above normal for Upper Fraser West basin

Snowpack assessments for early April reveals above normal levels for northwestern British… Continue reading

Four young women prepare to model Magic Wand dresses at a fashion show. Magic Wand provides grad dresses and tuxedos for a nominal fee. (Submitted File Photo)
Nominations available for Cindrella Dreams Program in Vanderhoof

New organizer excited to help graduates with formal wear

A woman wears a protective face covering to help prevent the spread of COVID-19 as she walks past the emergency entrance of Vancouver General Hospital in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
Top doctor warns B.C.’s daily cases could reach 3,000 as COVID hospitalizations surge

There are more than 400 people in hospital, with 125 of them in ICU

The father of Aaliyah Rosa planted a tree and laid a plaque in her memory in 2018. (Langley Advance Times files)
Final witness will extend Langley child murder trial into May or June

Lengthy trial began last autumn with COVID and other factors forcing it to take longer than expected

The corner of 96th Avenue and Glover Road in Fort Langley now has traffic signals, and new “touchless” signal activation buttons. (Matthew Claxton/Langley Advance Times)
Busy Fort Langley intersection gets ‘touchless’ crosswalk signals

The new traffic light started operation in April

A crossing guard stops traffic as students wearing face masks to curb the spread of COVID-19 arrive at Ecole Woodward Hill Elementary School, in Surrey, B.C., on Tuesday, February 23, 2021. A number of schools in the Fraser Health region, including Woodward Hill, have reported cases of the B.1.7.7 COVID-19 variant first detected in the U.K. THE CANADIAN PRESS/Darryl Dyck
COVID-infected students in Lower Mainland schools transmitting to 1 to 2 others: data

Eight to 13 per cent of COVID cases among students in the Lower Mainland were acquired in schools, B.C. says

Norm Scott, president of Royal Canadian Legion Branch # 91, is disappointed the Legion does not qualify for COVID financial assistance from the provincial government. (Black Press Media file photo)
B.C.’s pandemic aid package passing Legion branches by

Federal non-profit status stymies provincial assistance eligibility

Latest modelling by public health shows cases generated by COVID-19 infections into places where it can spread quickly. (B.C. Centre for Disease Control)
Industrial sites, pubs, restaurants driving COVID-19 spread in B.C.

Infection risk higher in offices, retail, warehouses, farms

Vancouver Canucks forward J.T. Miller said it would be “very challenging and not very safe” for him and his teammates to play as scheduled on Friday. THE CANADIAN PRESS/Darryl Dyck
Canucks’ return to ice postponed again after players voice COVID health concerns

Friday’s game against the Edmonton Oilers was called off after the team met virtually with the NHLPA

B.C. Attorney General David Eby, Minister Responsible for Housing. THE CANADIAN PRESS/Chad Hipolito
B.C. announces $2B for affordable, middle-income family home projects

HousingHub financing to encourage more developers, groups – with low-interest loans – to build affordable homes

Most Read