Mr. PG. Photo submitted

Region’s tourism Summit bringing big names to Prince George

Education and inspiration will be the focus at the 2017 Northern BC Tourism Summit, October 16 and 17 in Prince George. Digital technology is shrinking the world, and businesses and communities all are challenged to evolve with it. The summit will focus on actionable professional development, with topics including digital tagging, telling your story, aboriginal tourism and sport tourism.

Tourism operators, community representatives and marketing organizations that share an interest in tourism in northern British Columbia attend the two-day summit, presented by Northern BC Tourism and Tourism Prince George. The event incorporates educational sessions, Northern BC Tourism’s annual meeting, updates and presentations by Destination British Columbia, and two high-profile keynote luncheons.

Keynote speakers include author, UBC professor, and former National Geographic explorer-in-residence, Wade Davis. From logging on Haida Gwaii, to being the first ranger for the Spatsizi Plateau Wilderness Provincial Park, to attaining two degrees and a Ph.D. in ethnobotany from Harvard University, Davis has a remarkable background. Though his work has taken him to over 40 countries around the world, including five times onto the TED Main stage, Davis is still calls the Sacred Headwaters, where he spends his summers, “the most stunningly wild place I have ever been”.

Nikolas Badminton is a respected researcher, futurist, author, and teacher, with over 20 years of writing, speaking, and technology implementation experience. Badminton addresses how the world is changing and sheds light on what directly affects industries, consumers, and the business landscape, allowing organizations to re-think how they will work in the future. Badminton splits his time between Canada, United States and the UK, and regularly appears on the BBC, CBC, CTV, Global News, and writes for the Huffington Post, Forbes, and Venturebeat.

“We are excited to welcome the northern British Columbia tourism industry to our annual summit in Prince George.” says Northern BC Tourism CEO, Clint Fraser. “In addition to a world class line up of speakers, the event provides industry an opportunity to connect, share, and learn from tourism leaders.”

Delegates from marketing organizations, local and provincial governments and tourism operations from throughout the Northern BC region regularly attend the annual tourism summit.

– press release from www.travelnbc.com/tourismsummit.

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