BC government launches HST ad campaign

Stick figures puzzled about the harmonized sales tax are the main characters in a $5 million ad campaign unveiled by Finance Minister Kevin Falcon Thursday.

  • May. 22, 2011 11:00 a.m.

Tom Fletcher

Black Press

 

Stick figures puzzled about the harmonized sales tax are the main characters in a $5 million ad campaign unveiled by Finance Minister Kevin Falcon Thursday.

The television, radio, print and online ads begin appearing in mid-May and continue until early July, when ballots are mailed out to every household in the province in a referendum to decide the fate of the HST.

The ads don’t present arguments for or against the HST, but urge people to go to the government’s dedicated website and look at its information about what is and isn’t affected by harmonizing the federal and provincial sales taxes.

Falcon said his travels around the province and participation in telephone town hall sessions on the HST have repeatedly shown that many people misunderstand the effect of the HST, and they want impartial information about it.

“This is not going to be a persuasion campaign,” Falcon said. “It is going to be an information campaign, and it is going to ensure that British Columbians get basic facts.”

NDP finance critic Bruce Ralston said the government is stacking the deck in favour of the HST with its spending. In addition to the $5 million ad campaign, it has spent $200,000 to stage the telephone town halls, while the FightHST organization is receiving only $250,000 to publicize its argument for getting rid of the HST.

In the legislature Thursday, NDP critics demanded assurances from Falcon that the government will go back to the old provincial sales tax with the same exemptions that existed before harmonization with the federal goods and services tax on July 2010. Those exemptions included bicycles, energy-efficient appliances and new homes, as well as a hybrid vehicles.

Falcon has refused to comment on possible changes to the PST, if more than 50 per cent of voters say they want the HST eliminated, until after the referendum results are known.

Falcon and Premier Christy Clark have also indicated they will offer changes to the HST based on public input gathered in the lead-up to the referendum.

 

Just Posted

Fires still burning near Telegraph Creek

BC Wildfire Service assures residents of a proactive plan heading into wildfire season

Northwest entrepreneurs pitch their plans for cash prizes

ThriveNorth announces 12 finalists in this year’s business challenge

Gas prices spike in northern B.C. ahead of the long weekend

Fuel went up 17 cents overnight in Prince Rupert

Cyclist braking stigma on addiction from coast to coast

Mathew Fee aims at world record for longest distance on BMX bike while sharing his story of recovery

VIDEO: Alberta man creates world’s biggest caricature

Dean Foster is trying to break the world record for a radio show contest

B.C. RCMP receive application for Police Cat Services

RCMP announced the launch of the Police Cat Services unit as an April fools joke

Kirkland Signature veggie burgers recalled due to possible metal fragments

Recalled products came in 1.7 kg packages with a best before date of Apr. 23, 2019

Chaos at the ferry terminal for people heading from Vancouver to the Island

Easter crowds create backlog at Tsawwassen ferry terminal

Parents of 13 who tortured children get life after hearing victims

One of their daughters fled their home and pleaded for help to a 911 operator

Flooding, climate change force Quebecers to rethink relationship with water

Compensation for victims of recurring floods limit to 50% of a home’s value, or a maximum of $100,000

Storms blast South, where tornadoes threaten several states

9.7 million people in the Carolinas and Virginia at a moderate risk of severe weather

Private cargo ship brings Easter feast to the space station

There are three Americans two Russians and one Canadian living on the space station

Notre Dame rector: “Computer glitch” possible fire culprit

The fire burned through the lattice of oak beams supporting the monument’s vaulted stone ceiling

Most Read