Beer pitcher cost cut as province revises minimum liquor prices

Initial rules did not meet expectations, admits liquor reform czar John Yap

B.C.'s 'Happy Hour' upset some customers

B.C.'s 'Happy Hour' upset some customers

The province has adjusted its new minimum prices for alcohol in the wake of criticism over the rollout of new rules allowing “happy hour” discounts.

A new category for draft beer creates a minimum charge of $12 for a 60-ounce pitcher – down from $15 previously announced – or $0.20 per ounce for large volumes over 50 ounces instead of $0.25, which still applies to smaller glasses and pints.

“Upon reviewing B.C.’s minimum prices, we realized they weren’t on par with consumers’ expectations and we took action to find a fair compromise that still upholds B.C.’s high standards for health and safety,” said MLA John Yap, who heads the province’s liquor policy reforms.

The new regulations let bars and restaurants charge lower prices for selective times or occasions, but forced some low-price establishments to raise prices to match the new minimums.

That will still be the case for pints in some locales – bars that had charged less than $5 must raise their prices to that minimum for 20 ounces.

The province has also increased the minimum price for spirits from $2 to $3 per ounce.

Addictions experts had called for higher minimum pricing to reduce health and safety risks to drinkers.

Alliance of Beverage Licensees executive director Jeff Guignard supported the spirit price increase in the interests of public safety, noting a patron previously could have bought five single-ounce shots for $10.

But he said the lower minimum beer pitcher price of $12 against a minimum 20-ounce pint price of $5 may encourage over-drinking and intoxication.

“You’re more likely to start sharing pitchers than you are to buy individual pints,” he said.

Provincial regulations limit a single serving of beer to 24 ounces, so pitchers can’t be ordered by a lone patron.

But Guignard noted it’s harder for a server to track how much patrons are drinking when they’re ordering beer by pitchers instead of glasses.

“You don’t know if a particular person has had one pint or had the entire pitcher.”

The new minimums mean little for bars and restaurants that charge higher prices already.

Guignard senses a “rural-urban divide” in which many Interior bars charging lower prices than the new minimum will have to raise prices, while that won’t generally be the case in much of the Lower Mainland, outside of parts of Vancouver.

He said the industry now hopes for stability and certainty.

“This is now the third time they’ve changed minimum pricing,” Guignard said. “It’s all a bit confusing and annoying.”

Lower prices can be selectively offered for “ladies night” specials or “team night” for players in uniform. Minimum prices do not apply to catered events, or special occasion licences.

 

 

New BC Happy Hour Prices

 

Just Posted

The Binche Fishing Derby at Stuart Lake is fast approaching. (Binche Fishing Derby Facebook photo)
Binche shares excitement for upcoming fishing derby

“It’s more than just fishing,” says Dave Birdi

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. (THE CANADIAN PRESS/Jonathan Hayward)
Local youth vaccination clinics underway

Pfizer vaccine will be used

Priya Sharma. (Submitted)
Column: Why ultimatums don’t work

By Priya Sharma It is a common misconception that people can choose… Continue reading

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 charged, suspect at large in killings of B.C. brothers linked to gang activity: RCMP

Kamloops brothers Erick and Carlo Fryer were found deceased in May on a remote Okanagan road

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa, Tuesday, Jan. 12, 2021. The number of confirmed COVID-19 cases attributed to the highly contagious Delta variant grew in Canada this week. THE CANADIAN PRESS/Adrian Wyld
Canada’s public health agency reports spike in confirmed cases of Delta variant

More than 2,000 cases of the variant confirmed across all 10 provinces and in one territory

Bella Bella is on B.C.’s Central Coast, accessible only by air and ocean. (Tom Fletcher/Black Press)
B.C. provides $22 million for Heiltsuk development on Central Coast

Elders care home project, tourism, lumber mill supported

Most Read