Black Press on board with B.C. Games

It might be game day in Canucks’ nation but don’t expect Kelly Mann to raise an eyebrow.

  • May. 5, 2011 10:00 a.m.

Travis Paterson

Black Press

 

It might be game day in Canucks’ nation but don’t expect Kelly Mann to raise an eyebrow.

To be fair, no one is more passionate about sports than Mann is. As far as he’s concerned, youth athletics and the community surrounding it is where it’s at.

The president and CEO of B.C. Games has guided the province’s Summer and Winter Games to great heights through a passion for sport.

Mann was in Vernon last week, to help the host city launch the official countdown for the 2012 B.C. Winter Games, set for Feb. 23-26.

In tandem with the launch Mann announced a four-year partnership between the Games and Black Press, parent company of The Victoria News.

“While we sponsor literally thousands of events each year, The Games, both winter and summer are on a scale that is one of the largest opportunities to engage our readers across B.C.,” said Candy Hodson, senior vice president of national sales and marketing for Black Press.

“In covering the BC Games it allows Black Press to also showcase our best – we bring together ‘local’ on a provincial scale,” she said.

 

Mann agreed the shared focus on athletic promotion in the community between the B.C. Games and Black Press is a perfect fit.

“Black Press papers and the Winter and Summer Games are in virtually every community in B.C. Black Press will provide extensive coverage and advertising to support the B.C. Games and share the story of how the Games impact athletes, coaches, officials, volunteers and communities.”

The partnership will coincide with four games, the 2012  Summer Games in Surrey and the 2014 Winter and Summer Games in Mission and Nanaimo, respectively.

From his downtown Victoria office, Mann overlooks the antique section of Fort Street. It’s just a few blocks down the road from Oak Bay High, where he graduated in 1976.

It was there that Mann became deeply rooted with the values of youth sports, playing and managing school teams.

He’s been with B.C. Games since 1992 but also co-founded the Kidsport Greater Victoria chapter in 2002, one of the most successful in the country.

When president Randy Blair of the Black Press’ Lower Mainland division proposed the newspaper chain become one of three corporate sponsors, Mann knew the opportunity at hand.

“We want people to understand the competitive support system in athletic development in B.C.,” Mann said.

“You don’t hear of Ryder Hesjedal as a B.C. Games athlete, you hear of him as a Tour de France competitor. We talk about athletes like they fell out of a tree but really they’ve had a support network since they were eight. This (partnership) will add greater depth to the role of athletes and the support network of the development stage.” sports@vicnews.com

 

With files from Roger Knox

 

 

Just Posted

Community paramedic to teach free CPR lessons Sunday

Local event includes ambulance and fire truck tours, fire extinguisher lessons

Local runners get personal bests at Kelowna half marathon

Brian Nemethy on the dedication of one local runner

Ken Young is running for re-election to district council

Young wants to improve housing and economic diversification in the district

Joe Jenkinson is running for Fraser Lake council

First-time candidate is a paramedic and mine supervisor

Darrell Holland is running for council in Fraser Lake

Holland has worked within the sawmill as an industrial electrician for 15 years

Tommy Chong says cannabis legalization makes him proud to be a Canadian

Legendary marijuana advocate and comedian celebrates cultural milestone at Kelowna event

Prank pizzas delivered to B.C. mayor on election night

The fake orders happened throughout Victoria mayor’s re-election campaign

MLA to become Nanaimo’s next mayor, could weaken NDP’s grasp on power

Leonard Krog’s win will trigger a byelection when he gives up his provincial seat

Horvat nets OT winner as Canucks beat Bruins 2-1

Young Vancouver star had spirited scrap earlier in contest

Team Canada gold medal winners for first time in world curling championship

Team Canada earned gold in Kelowna at the 2018 Winn Rentals World Mixed Curling Championship

B.C. passenger caught smoking weed in a car issued $230 fine

Saanich police did a field sobriety test on the driver and deemed it safe for him to drive

Payette invites critics to ‘come and spend a few days’ with her

Governor General Julie Payette made her first official to B.C. back in March

More pot stores expected in B.C. in coming ‘weeks and months’: attorney general

Attorney General David Eby and Public Safety Minister Mike Farnworth visited the new BC Cannabis Store in the province’s Interior

Telus launches charitable foundation to help vulnerable youth

The Telus Friendly Future Foundation complements other social initiatives by the company, including Mobility for Good

Most Read