Local vendors who frequently sell their locally made goods at the Fort St. James Farmers’ Market may directly benefit from the new relaunch of the Buy BC program. (Photo/Colin Macgillivray

Buy BC relaunches to ensure local business thrives

Local farmers’ markets may benefit

Buy BC programming is being officially relaunched, under the overarching goal of boosting B.C.’s agriculture industry while also fuelling public interest in shopping for locally made and crafted British Columbia products.

According to a news release issued by the Ministry of Agriculture, Buy BC, which is being delivered in partnership with the British Columbia Restaurant and Food Services Association (BCRFA), was particularly popular with B.C. growers and producers before it was cancelled in the early 2000s.

The idea behind bringing back the brand power of this marketing campaign is that it will ultimately make it easier for British Columbians to discover and try fresh and unique products from around the province.

The relaunch was recently announced by the Minister of Agriculture Lana Popham, who was joined by Vickey Brown, BC Association of Farmers’ Markets vice-president and local vendors and market goers in Moss Street Market in Victoria.

“The goal is to connect more British Columbians and visitors with the great food and drinks made right here in B.C.,” said Popham. “When people are making their shopping decisions, we want them to reach for B.C. products.

“Much has changed since the program was cancelled more than a decade ago,” continued Popham. “There are new types of B.C. producers and products that we think British Columbians and visitors will fall in love with. And Buy BC will be instrumental in introducing those products to British Columbians and a global audience.”

The Buy BC Partnership Program involves cost-shared funding that is not only available to agriculture and seafood producers, processors and co-operative across the province, but will also be particularly relevant for industry associations, agricultural fairs and markets within B.C., like the Vanderhoof Farmers’ Market.

For those local vendors who are constantly supplying fresh produce and locally made goods at the Vanderhoof market, the return of the nearly two-decade old program will offer numerous new opportunities.

“We are thrilled to see this support for B.C. farmers, growers and makers of local food that can be found at over 145 community farmers’ markets across the province,” said Wylie Bystedt, the president of the BC Association of Farmers’ Markets. “More and more British Columbians are seeking out unique, local, in-season foods and the Buy BC Partnership Program will make it easier to choose these foods, which is an integral part of ensuring a thriving local food sector in B.C.”

Per information provided in the news release, the Buy BC Partnership Program will provide $2 million in funding per year over the next three years. This funding aims to help eligible applicants with marketing efforts by using the Buy BC logo on their products or promotional materials.

“The Ministry of Agriculture’s three pillars of Grow BC, Feed BC and Buy BC are supporting the province’s agriculture sectors and encouraging British Columbians to choose B.C. products which in turn, support our local farmers and ranchers,” said Stan Vander Waal the president of the BC Agriculture Council. “Placing the Buy BC partnership logo on B.C. products strengthens the local brand and reminds consumers that we grow and raise some of the most trusted and highest-quality product in the world.”

The provincial government’s Buy BC Partnership Program will be administered and carried out by the Investment Agriculture Foundation of British Columbia, with the support of the Ministry of Agriculture, per the news release.

Just Posted

Collection of obsolete pesticides, livestock medication Oct. 15 in Vanderhoof

Clean Farms program offers safe way to dispose of obsolete items

Vanderhoof commemorates Orange Shirt Day with beading workshop

Participants can learn a traditional Métis craft at CNC Sept. 26

College of New Caledonia offers new automotive glass technician program

The program is offered mainly online, allowing more students to take part from across the north

Local business wins snow removal award

K. Leigh Precision Earthworks picked up Rookie of the Year from Western Canadian company

Todd Doherty was recognized today for his life-saving actions during a flight home

Todd Doherty, Member of Parliament for Cariboo-Prince George, was recognized today for… Continue reading

VIDEO: Rare close encounter with whale pod spotted off B.C. waters

Pod of southern resident orca whales breach within arms length of whale watchers

Rattie scores 3 as Oilers blank Canucks 6-0

Vancouver slips to 1-5 in exhibition play

Veterans Affairs ordered to take second look before supporting vets’ relatives

Liberal government ordered officials to adopt a more critical eye

Dead B.C. motorcyclist was member of group that raced down mountain road

Some group members record their rides on Strathcona Parkway and post times to page

Indigenous athletes in spotlight at BC Sports Hall of Fame

New gallery to feature Carey Price, Kaila Mussel and Richard Peter

B.C. couple who went missing on flight from Edmonton named by family

Family released a statement Wednesday saying they’re still intent on finding the two-seater plane

VIDEO: A close look at what you were breathing during the B.C. wildfire season

Electron microscope images show soot and tar particles generated by worst B.C. fire season

B.C. woman donates $250,000 to ovarian cancer research for friends

Two of Patty Pitts’s friends passed away from the disease within a year

B.C. could provide clues as to how New Brunswick electoral results shake out

Premier Christy Clark faced a strikingly similar scenario following the province’s 2017 election

Most Read