Juul halts sales of fruit, dessert flavours for e-cigarettes in U.S.

Company to stop selling mango, crème, fruit and cucumber, but still sell popular mint and menthol

In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. (AP Photo/Seth Wenig)

Juul Labs stopped selling fruit and dessert flavours Thursday, acknowledging the public’s “lack of trust” in the vaping industry.

The voluntary step is the company’s latest attempt to weather a growing political backlash blaming its flavoured-nicotine products for hooking a generation of teenagers on electronic cigarettes.

Juul, the bestselling e-cigarette brand in the U.S., has been besieged by scrutiny, including multiple investigations by Congress, the Food and Drug Administration and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company’s products. And the Trump administration has proposed banning nearly all vaping flavours.

Still, the company’s latest step is unlikely to satisfy its critics.

The flavours affected by Thursday’s announcement — mango, crème, fruit and cucumber — account for 10 per cent of Juul’s sales. It will continue selling its most popular flavours, mint and menthol, for now. A spokesman said the company is reviewing its products and practices and has not made “any final decisions.”

Mint and menthol account for most of Juul’s retail sales, according to analysts, and are the most popular flavours among teens.

The San Francisco-based company will also continue to sell its tobacco-flavoured vaping pods.

The Campaign for Tobacco-Free Kids’ Matthew Myers said that Juul’s decision to keep selling mint and menthol shows “it isn’t serious about preventing youth use.”

“Juul knows that 64% of high school e-cigarette users now use mint or menthol flavours and this number is growing all the time,” Myers said in a statement.

His group and others are urging the Trump administration to follow through on its proposal to ban all vaping flavours except tobacco.

The sales concession comes less than a month after a major shake-up at the privately held firm, in which it pledged to stop advertising and agreed to stop lobbying against the administration’s proposed flavour ban.

“We must reset the vapour category by earning the trust of society and working co-operatively with regulators, policymakers and stakeholders,” the company’s new CEO, K.C. Crosthwaite, said in a statement. He previously worked as an executive for Marlboro-maker Altria, which is also Juul’s biggest investor.

READ MORE: First case of ‘probable’ vaping-related illness in B.C. ‘not surprising,’ prof says

This week’s move marks a remarkable shift for Juul, which had argued for years that its flavours help adult smokers quit cigarettes.

But the announcement doesn’t necessarily mean the permanent end of Juul’s flavours. Instead, Crosthwaite said the company would defer to the decision of the Food and Drug Administration, which has set a deadline of next May for manufacturers to submit their vaping products for federal review.

Under the agency’s standards, only vaping products that represent a net benefit to public health are supposed to remain on the market.

The Associated Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19: Northern Health assuring public it has declared no public exposure events or outbreaks

As of Sept. 17, there are 241 cases in the Northern Health Authority region

Single-engine aircraft crashes near Telkwa

Two occupants of the plane sustained minor injuries and were transported to hospital

Cullen announces bid for provincial NDP nomination for Stikine riding

Current MLA Donaldson not seeking re-election

Anne Marie Sam seeks NDP nomination for Nechako Lakes riding

She also ran in 2017 but was defeated by BC Liberal John Rustad

Northern Health records 1st fatality due to COVID-19

Six people died from the novel coronavirus on the weekend, health officials confirm

3 new deaths due to COVID-19 in B.C., 139 new cases

B.C. confirms 40 ‘historic cases,’ as well

Supreme Court Justice Ruth Bader Ginsburg dies at 87

The court’s second female justice, died Friday at her home in Washington

Emaciated grizzly found dead on central B.C. coast as low salmon count sparks concern

Grizzly was found on Gwa’sala-‘Nakwaxda’xw territory in Smith Inlet, 60K north of Port Hardy

VIDEO: B.C. to launch mouth-rinse COVID-19 test for kids

Test involves swishing and gargling saline in mouth and no deep-nasal swab

Young Canadians have curtailed vaping during pandemic, survey finds

The survey funded by Heart & Stroke also found the decrease in vaping frequency is most notable in British Columbia and Ontario

B.C. teachers file Labour Relations Board application over COVID-19 classroom concerns

The application comes as B.C.’s second week of the new school year comes to a close

CHARTS: Beyond Metro Vancouver, COVID-19 cases in B.C. haven’t increased much recently

COVID-19 case counts outside of Metro Vancouver have been level since July

70-year-old punched in the head in dispute over disability parking space in Nanaimo

Senior’s turban knocked off in incident at mall parking lot

Thousands of child care spaces coming to 35 B.C. communities

Province announces milestone in Childcare BC plan

Most Read