The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

Majority of council salutes new flag for Salmon Arm

Two councillors raise concerns about logo being too corporate for a flag

A new look will be waving from the skies above the city hall courtyard.

Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.

City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark – ‘Salmon’ in orange and ‘Arm’ in teal, with ‘Small city, big ideas’ printed in smaller teal letters below.

Rob Niewenhuizen, the city’s director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy.

His report stated “with the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon Arm’s competitive advantages and our unique and authentic story.”

In October 2018, council voted unanimously in support of the ‘Small city, big ideas’ brand, and staff were told to gradually change over to the new branding.

The flag’s turn has arrived.

Read more: 2017 – Salmon Arm Economic Development Society to spearhead project

Read more: 2018 – Choose a brand for Salmon Arm

Read more: 2018 – Salmon Arm – ‘Small city, big ideas’ brand approved

The Salmon Arm Economic Development Society’s samples were based on the city’s branding guidelines. They included three versions similar to the white one recommended: an ‘Ida blue’, an orange, and a light blue ‘Lakeshore’ background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. ‘Small city, big ideas’ was larger with ‘Salmon Arm’ smaller as the tagline.

Staff noted bright colours usually fade more quickly, so the white background was the option of choice.

The outgoing Salmon Arm flag also featured a white background, but the words ‘Salmon Arm’ were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.

Couns. Sylvia Lindgren and Tim Lavery were opposed to the new design.

“I wanted a flag that said something about what a great place it was for people and families and community and recreation, and I think we’re getting a flag that says, ‘open for business,’” Lindgren remarked.

Lavery said he’s been a full supporter of the branding process, with a substantial portion of his clothing bearing the branding. But he thinks the flag message should be broader.

“To my mind, broader ideas represent Indigenous heritage, Shuswap Lake, Mount Ida, and the reasons we’re all here.”

He said he sees the new design as a well-intentioned corporate logo that doesn’t have a place on the city flag.

Read more: 2018 – Salmon Arm’s story

Read more: 2019 – Gaining momentum: City councillor pedals Salmon Arm’s new brand

Read more: 2019 – Column: Salmon Arm and Duncan, small towns with brand similarities

Coun. Louise Wallace Richmond noted the city’s outgoing flag is also the brand-mark on a white background. She said she sees the change as updating the brand-mark.

“It is a conversation piece, it is an invitation, it is not colonial, it is not territorial, it is about ideas and acceptance and inclusion and I will very much support this.”

Coun. Kevin Flynn said he is frustrated by comments about not enough public input and described the new flag as a community branding, not a corporate one.

“I think to ignore the research, the significant public input, the professionals coming up with the branding and the logo, it doesn’t make sense.”

Mayor Alan Harrison said flags have changed over the years and the new one is similar in style to those of other smaller communities.

He added: “Flags are kind of personal things. It’s not surprising we have differences of thoughts…”


marthawickett@saobserver.net
Like us on Facebook and follow us on Twitter

Salmon Arm council

Just Posted

The Binche Fishing Derby at Stuart Lake is fast approaching. (Binche Fishing Derby Facebook photo)
Binche shares excitement for upcoming fishing derby

“It’s more than just fishing,” says Dave Birdi

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. (THE CANADIAN PRESS/Jonathan Hayward)
Local youth vaccination clinics underway

Pfizer vaccine will be used

Priya Sharma. (Submitted)
Column: Why ultimatums don’t work

By Priya Sharma It is a common misconception that people can choose… Continue reading

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Patrick O’Brien, a 75-year-old fisherman, went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search for lost fisherman near Victoria suspended, U.S. Coast Guard says

The 75-year-old man was reported missing Thursday evening

Most Read