Jeremy Cook, of Nanaimo, stands with a new decal to be featured on Westcan Bulk Transport truck trailers. The decals, unveiled in Coquitlam, B.C. on Oct. 25, are part of a Mothers Against Drunk Driving initiative. (Tracy Crawford/MADD)

Nanaimo crash survivor featured on MADD impaired driving prevention campaign

The decals will be featured on the back of Westcan Bulk Transport truck trailers

Mothers Against Drunk Driving has unveiled a new set of decals that are sure to reach the far corners of B.C., urging drivers to think twice before getting behind the wheel while impaired.

The decals feature a photo of Nanaimo resident Jeremy Cook, who was 15 years old when he was struck by a drunk driver while riding in another car in October 2013. Forty decals will be attached to Westcan Bulk Transport truck trailers and be driven all over the Canada, MADD said in a news release.

In total, the transport company has 240 similar decals on its trailers – each carrying a simple message: Report impaired drivers and prevent tragedies by calling 911.

From 2011 to 2018, an average of 57 people were killed in alcohol-related crashes annually in B.C., according to data from the province.

ALSO READ: After 10 years of fighting drunk drivers, Alexa’s Team asks: What about pot?

Cook suffered life-altering injuries in the crash, including a brain injury, long-term damage to his eyes and a collapsed lung. He still suffers from daily migraines, has nightmares and post-traumatic stress disorder.

“No one should ever have to go through this,” Cook said. “I’m sharing my photo and my story so that people can better understand the consequences of impaired driving, and so that they’ll call police if they see a driver they think might be impaired.”

Cook is the seventh crash victim to be included in the campaign since it launched in 2012.

“Sharing the powerful stories of victims is a crucial way to educate the public about the toll of impaired driving, and emphasize the importance of always driving sober,” said Dawn Regan, MADD Chief Operating Officer.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Houston homicide suspect remanded in custody

A Houston man accused of the second degree murder of Elija Dumont… Continue reading

Northern B.C. First Nation communities hold “Rally for the river” in Prince George

Saik’uz and Stellat’en First Nation have taken Rio Tinto BC Works to court over their operation and construction of the Kenney Dam

Want better internet? Complete an online survey by the RDBN

The regional district is doing a survey to understand internet requirements that… Continue reading

Vikings played well this season, says coach

The double-A varsity football team from NVSS received ten northern conference All-Stars

Salvation Army aims to raise $25,000 through the Christmas Kettle program

Last year the organization raised $20,000 for various social needs in the community

B.C. politicians view supermodel’s transition journey on Transgender Day

Liberal MLA Jane Thornthwaite and New Democrat MLA Spencer Chandra Herbert appear in the documentary

John Mann, singer and songwriter of group Spirit of the West dead at 57

Mann died peacefully in Vancouver on Wednesday from early onset Alzheimer’s

Teacher tells B.C. Supreme Court that student was ‘happy’ to watch smudging ceremony in classroom

Case being heard in Nanaimo over indigenous cultural practice in Port Alberni classroom

VIDEO: B.C. high school’s turf closed indefinitely as plastic blades pollute waterway

Greater Victoria resident stumbles on plastic contamination from Oak Bay High

B.C. mayor urges premier to tweak road speeds in an ‘epidemic of road crash fatalities’

Haynes cites ICBC and provincial documents in letter to John Horgan

South Cariboo Driver hits four cows due to fog

The RCMP’s investigation is ongoing

B.C. won’t appeal decision protecting ICBC court experts

Change to evidence rules next to save money, David Eby says

1898 Yukon gold rush photo featuring Greta Thunberg look-alike sends internet into tailspin

Jokes erupted this week after a 120-year-old photo taken by Eric A. Hegg surfaced from archives

BC Ferries’ two new hybrid vessels set sail for B.C. from Romania

Two Island Class ferries to be in use by 2020

Most Read