B.C.’s chief coroner Lisa Lapointe (Black Press files)

Scare tactics aren’t the answer for overdose crisis, B.C.’s chief coroner says

Lisa Lapointe urges caution in response to B.C. funeral chain’s ‘visual’ fentanyl prevention campaign

B.C.’s chief coroner Lisa Lapointe says scare tacticts are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by a B.C. funeral chain.

On Thursday, Metro-Vancouver-based Alternatives Funeral and Cremation Services kicked off the campaign, with owner Tyrel Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

In addition to a 45-minute video – which the funeral chain said would include members of the BC Coroners, first responders and parents effected by the crisis, the campaign also includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

READ MORE: Funeral chain creates visual campaign to show dangers of fentanyl

READ MORE: Carfentanil detected in 37 deaths between June and September

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

Lapointe also urges caution and strategy when awareness campaigns rely on image use, and points to research from several academic studies that suggest mass media campaigns and public service announcements showed no evidence of effectiveness for substance use prevention.

“In the United States, the ‘Just Say No’ and D.A.R.E. campaigns produced poor results,” Lapointe said, and that a 2008 follow-up study on the $1-billion campaign found it had no positive effects on youth and may have prompted some to actually experiment with substance use.

“The experiences and life situations of people who use drugs, as well as the physiological changes they experience, means they might not be ready or able to engage with the overdose prevention strategies suggested in the some of the ads that currently exist,” she said.

“We need to be aware of peoples’ realities and be realistic about what change they are capable of for the stage they are at in their lives. In the long run, compassion and support, including prescribed medical treatment where appropriate, will be much more effective in turning this crisis around than fear and shame.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. snap election: What we know about candidates running in the Nechako Lakes riding

Premier Horgan called for a snap election Monday, Sept. 21.

Letter: Assume COVID is in your community; Act accordingly

Chief of Staff at St. John Hospital writes letter to residents of the Omineca region

Vanderhoof’s Anonymous Art Show aims to go Canada-wide next year

The Anonymous Art Show in it’s second year is gaining popularity across… Continue reading

New book about Vanderhoof is a compliment to the people in the region, says author

‘Go North Young Man, Go North!’ is available at stores in the District

SD91 develops course to explore student identity and diversity

School District 91 has developed a course for grade 8 students that… Continue reading

COVID-19: 4 more deaths, 366 new cases in B.C. since Friday

A total of 8,208 people in B.C. have tested positive for COVID-19 since January

Group wants Parliament, courts to hold social media to same standard as publishers

Daniel Bernhard made the comments shortly after Friends of Canadian Broadcasting released a research paper

B.C.’s Chase Claypool catches first NFL touchdown pass

Abbotsford grad establishes new record for longest scrimmage TD by a Canadian

B.C. has highest number of active COVID-19 cases per capita, federal data shows

B.C. currently has 1,803 active cases after weeks of COVID-19 spikes in the province

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

181 days gone: Family continues to look for man last seen in RCMP custody 6 months ago

Brandon Sakebow’s last known location was leaving Mission RCMP cell, police say; family has doubts

B.C. unveils new cannabis sales programs to help small, Indigenous growers

Government did not say how it will define small producers, but says nurseries will be included in the policy

B.C. transportation minister will not seek re-election

Claire Trevena has held the position since 2017

Most Read