A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Vanderhoof flood risk evokes memories

It’s a love/hate relationship

Concerns about flooding cause angst

Estimates of flooding probabilty vary, depending on who you talk to

The next step for sturgeon is extinction

Work of recovery centre the last chance for magnificent creatures

B.C., Alberta clash as Kinder Morgan suspends Trans Mountain work

Alberta Premier Rachel Notley promises “serious economic consequences” for B.C.

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

‘When everybody leaves: Counselling key to help Humboldt move on after bus crash

Dealing with life after a tragedy can be the worst part following a loss

Half-naked shooter guns down four, runs away in Nashville Waffle House shooting

Nashville police say they are looking for Travis Reinking in connection with the shooting

Child’s body found in river downstream from where boy went missing during flood

Three-year-old Kaden Young was swept out of his mother’s arms in February

B.C. VIEWS: Eliminating efficiency for farm workers

Don’t worry, NDP says, the B.C. economy’s booming

B.C. student makes short-list for autism advocacy award

Brody Butts honoured for his role as a mentor and self-advocate

Austin Powers ‘Mini-Me’, Verne Troyer, dies at 49

Facebook page confirmed his death Saturday afternoon

Alberta man dead after snowmobile collision on B.C. mountain

The incident occurred on Boulder Mountain Friday morning

B.C. parents grieving teen’s overdose death say it started with opioid prescription

Elliot Eurchuk, 16, died at his Oak Bay home Friday, after taking street drugs

Most Read