FILE - In this Sept. 5, 2018, file photo Twitter CEO Jack Dorsey testifies before the House Energy and Commerce Committee in Washington. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Dorsey said Wednesday, Oct. 30, 2019, in a series of tweets announcing Twitters new policy of banning all political advertising from its service. (AP Photo/Jose Luis Magana, File)

FILE - In this Sept. 5, 2018, file photo Twitter CEO Jack Dorsey testifies before the House Energy and Commerce Committee in Washington. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Dorsey said Wednesday, Oct. 30, 2019, in a series of tweets announcing Twitters new policy of banning all political advertising from its service. (AP Photo/Jose Luis Magana, File)

Twitter pulls back on political ads due to ‘significant risks’ of bought influence

Security and privacy researchers and some Democratic politicians hailed Twitter’s decision

Twitter announced an end Wednesday to political campaign and issue ads on its service, calling it an important step in reducing the flow of election-related misinformation.

But some of its users might face an unintended consequence or two.

Among those potentially affected could be public-interest nonprofits eager to reach an audience larger than their official followers, challengers to incumbent officeholders, and — obviously — political consultants who make a living placing ad buys for their candidates.

Twitter CEO Jack Dorsey said in a series of tweets that paid political messages in the targeted environment that social media enables can be fraught.

“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” he wrote.

Security and privacy researchers and some Democratic politicians hailed Twitter’s decision as an important way to prevent campaigns from feeding streams of misinformation to targeted voters. The move drew a sharp contrast between Twitter and its much larger rival Facebook, which has come under fire in recent months for its policy of not fact-checking political ads.

Facebook CEO Mark Zuckerberg shot back quickly, using an earnings conference call Wednesday afternoon to offer an impassioned defence of what he called his company’s deep belief “that political speech is important.”

“This is complex stuff. Anyone who says the answer is simple hasn’t thought about the nuances and downstream challenges,” Zuckerberg said. “I don’t think anyone can say that we are not doing what we believe or we haven’t thought hard about these issues.”

Google did not have an immediate comment on Twitter’s policy change.

Trump’s campaign manager called Twitter’s change a “very dumb decision” in a statement Wednesday.

“This is yet another attempt to silence conservatives, since Twitter knows President Trump has the most sophisticated online program ever,” campaign manager Brad Parscale said.

Political advertising makes up a small sliver of Twitter’s overall revenue. The company does not break out specific figures each quarter, but said political ad spending for the 2018 midterm election was less than $3 million. It reported $824 million in third-quarter revenue.

Candidates spend significantly more purchasing ads on Facebook than on Twitter, company records show.

The issue rose to the forefront earlier this fall when Twitter, along with Facebook and Google, refused to remove a misleading video ad from President Donald Trump’s campaign that targeted Biden.

In response, Democratic Sen. Elizabeth Warren, another presidential hopeful, ran her own ad on Facebook taking aim at Zuckerberg. The ad falsely claimed that Zuckerberg endorsed President Donald Trump for re-election, acknowledging the deliberate falsehood as necessary to make a point.

Dorsey said the company is recognizing that advertising on social media offers an unfair level of targeting compared to other mediums. It is not about free expression, he asserted.

“This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle,” he tweeted. “It’s worth stepping back in order to address.”

Zuckerberg said he has also considered banning political ads, but remains wary of the move’s impact. “It’s hard to define where to draw the line,” he said. “Would we really block ads for important political issues like climate change or women’s empowerment?”

A ban on such “issue ads” could limit the ability of such groups to reach wider audiences or disadvantage them in other ways. Ryan Schleeter, a spokesman for the environmental group Greenpeace, said a lot will depend on how Twitter defines “political.”

What the group doesn’t want to see, Schleeter said, is major oil companies running “misleading, greenwashing advertising unchallenged” while “those who confront corporate power are censored.”

Political challengers will also find likely find themselves at a disadvantage, since they don’t generally have the name recognition or money that their opponents do, said Matt Shupe, a Republican political strategist.

“If you’re a challenger, advertising allows you to make up that difference,” he said. “It’s very hard to organically grow an audience for a state assemblyman campaign.”

Shupe, whose public relations firm has won awards for its use of ads on Facebook, called Twitter’s decision “incredibly dumb.”

Twitter said it will make some exceptions, such as allowing ads that encourage voter registration. It will describe those in a detailed policy it plans to release on Nov. 15, and the policy will take effect Nov. 22.

Twitter will still allow politicians to freely tweet their thoughts and opinions, which can then be shared and spread. Trump’s Twitter feed in particular is known for often bombastic and controversial tweets that are shared widely.

Federal campaigns are expected to account for the majority of advertising dollars on broadcast and cable channels during the 2020 election, according to advertising research firm Kantar. They will also be responsible for roughly 20% of the total $6 billion in spending on digital ads.

ALSO READ: Pamela Anderson asks Trudeau to serve inmates vegan meals to save cash

___

AP reporters David Klepper in Providence, Rhode Island, Amanda Seitz in Chicago, Will Weissert in Washington, Mae Anderson in Atlanta and Tali Arbel in New York contributed to this article.

Rachel Lerman And Barbara Ortutay, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. Northern Health confirmed it has the lowest vaccination rates amongst the province’s five regional health authorities. (THE CANADIAN PRESS/Jonathan Hayward)
Vaccination rates in Vanderhoof, Fraser Lake, Fort St James well below provincial average

COVID-19 immunization clinics for youth 12+ coming up in Fort St. James

Steve McAdam (left) is studying substrate conditions in the Nechako River and how they impact sturgeon eggs. The work will help design habitat restoration measures, said McAdam. (Rebecca Dyok photo)
Sturgeon egg studies to help inform future habitat restoration

“It’s an interesting, challenging issue,” says Steve McAdam

Saik’uz First Nation Coun. Jasmine Thomas and Chief Priscilla Mueller speak about the need for addiction treatment facility near Vanderhoof, March 2021. (Aman Parhar/Omineca Express)
Vanderhoof addiction treatment centre tries again with ministry support

Agriculture minister insists she is not interfering in land commission

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Police cars are seen parked outside Vancouver Police Department headquarters on Saturday, January 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Vancouver police officer charged with assault during an arrest in 2019

The service has released no other details about the allegations

Denmark’s Christian Eriksen receives medical attention after collapsing during the Euro 2020 soccer championship group B match between Denmark and Finland at Parken stadium in Copenhagen, Saturday, June 12, 2021. (AP Photo/Martin Meissner, Pool)
Denmark soccer player Christian Eriksen collapses during game against Finland

Eriksen was given chest compressions after collapsing on the field during a European Championship

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

As stories of the horrors of residential schools circulate after the Tk’emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
2 sides of the same coin: Ex-foster kids identify with residential school survivors

Grand Chief Stewart Phillip says the child welfare system takes Indigenous children from their families

Nathan Watts, a member of the Tseshaht First Nation near Port Alberni, shares his story of substance use, a perspective he said isn’t seen enough. (Photo courtesy of Nathan Watts)
Public shaming, hate perpetuates further substance use: UVic researcher

Longtime addict Nathan Watts offers a user’s perspective on substance use

57-year-old Kathleen Richardson was discovered deceased in her home Wednesday, June 9, 2021. Her death is considered a homicide and connected to the slain brothers found on a Naramata forest road. (Submitted)
Condolences pour in for Kathy Richardson, Naramata’s 3rd homicide victim in recent weeks

Richardson was well liked in the community, a volunteer firefighter with a home-based salon

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
More than 75% of B.C. adults have 1st dose of COVID vaccine

The federal government has confirmed a boost in the Moderna vaccine will be coming later this month

Most Read