The NHL unveiled the name of its 32nd team, the Seattle Kraken. (Seattle Kraken)

Release the Kraken: Seattle unveils name for NHL franchise

Team will play out of Seattle

The NHL’s newest team finally has its name: the Seattle Kraken.

The expansion franchise unveiled its nickname Thursday, ending 19 months of speculation about whether the team might lean traditional or go eccentric with the name for the league’s 32nd team.

“The Kraken is a name born of the fans. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.

In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history. There was even a push from some fans for the team to try to acquire the Thunderbirds name from the local junior team.

But Kraken was a clear favourite among fans, who rallied around the name soon after the expansion franchise was awarded in December 2018. The enthusiasm has grown since as the team built toward its debut for the 2021-22 season.

It’s edgy and sounds menacing. And it gave the franchise a clear brand going forward.

“I think that we felt like this is so authentic and noble, and we hit all the main things that we really wanted that we feel really strongly that this is the right choice,” Heidi Dettmer, Seattle’s vice-president of marketing, told The Associated Press. “I’ve totally fallen in love with this brand and I think our fans will.”

Seattle also unveiled its primary colours, which will be a deep dark blue — almost black — and a lighter shade of blue as a complement.

___

Tim Booth, The Associated Press

NHLseattle

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Lesley Chaisson, Manager, Vanderhoof Chamber of Commerce. (Submitted photo)
“We Are Open Campaign”: Vanderhoof Chamber promoting local businesses

Chamber embarks on multi-faceted approach to promote small business

Integris/Facebook.
Integris Credit Union is your financial cooperative

As a part of small business week, the Express is featuring local Vanderhoof businesses

(Aman Parhar/Omineca Express)
Vanderhoof Department Store: 28 years of exceptional and personal retail experience

As a part of small business week, the Express is featuring local Vanderhoof businesses

Scott Stevens, left, with Robert Askeland at Rich’s Saw Sales. (Aman Parhar/Omineca Express)
Rich’s Saw Sales: Multi-faceted store specializing in light industrial, home and garden

As a part of small business week, the Express is featuring local Vanderhoof businesses

Vancouver police reactivated the search for Jordan Naterer Thursday Oct. 22. Photo courtesy of VPD.
Mom of missing Manning Park hiker believes her son is waiting to come home

‘He’s going to come out of a helicopter and say ‘what took you so long?”

Environment Minister George Heyman, Premier John Horgan and Energy Minister Michelle Mungall announce that B.C. Hydro is proceeding with construction of the Site C dam, Dec. 11, 2017. (Tom Fletcher/Black Press)
Site C actions, costs won’t be known until after B.C. election, Horgan says

Peace River diverted for construction of reinforced dam base

One of the squirrels who ended up having their tails amputated after getting them stuck together with tree sap. (Facebook/Wild ARC)
Squirrels recovering from tail amputation after sap situation near Victoria

BC SPCA Wild ARC says squirrels will be released back into wild, fifth sibling was euthanized

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

More and more electric cars are on the road, but one Chevy Bolt owner was shocked to see how much his BC Hydro bill skyrocketed once he started charging the vehicle. (Black Press file photo)
Lower Mainland man sees significant spike in BC Hydro bill after buying electrical vehicle

An increase should be expected, but Brian Chwiendacz experienced a 200-plus per cent hike

The Anonymous YVR is an Instagram page that reviews restaurants and other establishments around B.C. based on how well they adhere to COVID-19 rules. (Instagram)
Anonymous Instagram page reviews COVID-19 safety measures at B.C. businesses

There are a number of public health orders various types of establishments must follow to slow virus’s spread

Most Read